Best of Beauty 2025: Base Winners

Best Mattifying Primer

Smashbox The Original Photo Finish Smooth & Blur Primer

$35

Best Illuminating Primer

Saie Glowy Super Gel

$29

Allure Best of Beauty Winners 2025 Shop the Best Base Makeup Products

Haus Labs Triclone Skin Tech Medium Coverage Foundation in frosted glass bottle with silver cap on light gray background...

Best Liquid Foundation

Haus Labs By Lady Gaga Triclone Skin Tech Medium Coverage Foundation

$49

Major Skin HydraLuxe Luminous Skin Perfecting Foundation in clear glass bottle with rose gold cap on light gray...

Best Liquid Foundation

Patrick Ta Beauty Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

$58

Best Foundation Stick

LYS Beauty Triple Fix Blurring Skin Tint Foundation Stick

$27

Best Skin Tint

Kylie Cosmetics Skin Tint Blurring Elixir

$34

Ulta Beauty

Best of Beauty

Best of Beauty 2025: Base

By Sophia Panych

Wyn by Serena Williams Featuring You Hydrating Skin Enhancing Tint SPF 30 in branded green bottle with black pump and...

Best Skin Tint with SPF

Wyn Beauty by Serena Williams Featuring You Hydrating Skin Enhancing Tint SPF 30

$29

Ulta Beauty

Best Liquid Blush

MAC Strobe Beam Liquid Blush

Best Powder Blush

Tower 28 GetSet Matte Powder Blush

$22

Revolve

Best Cream Blush

Rare Beauty Soft Pinch Matte Bouncy Blush

$27

Best Multi-Use Stick

Nars The Multiple

$40

Color image of person on white background with black text quote

Best Liquid Highlighter

Armani Beauty Luminous Silk Acqua Highlighter

$39

Haus Labs Bio Radiant Glassy Highlighter Balm in branded holographic white pencil applicator on light gray background...

Best Stick Highlighter

Haus Labs By Lady Gaga Bio-Radiant Glassy Highlighter Balm

Best Cream Highlighter

KJH.brand Hyper Shine Lite Pigment

$26

KJH.brand

Best Powder Highlighter

Rare Beauty Positive Light Silky Touch Highlighter

$27

Best Loose Powder

Laura Mercier Translucent Loose Talc-Free Setting Powder Ultra-Blur

$48

e.l.f. Cosmetics Halo Glow Powder Filter in branded clear compact on light gray background with red Allure Best of...

Best Pressed Powder

e.l.f. Halo Glow Powder Filter

$15

Este Lauder Double Wear StayinPlace Concealer in branded frosted tube with gold cap on light gray background with red...

Best Full-Coverage Concealer

Estée Lauder Double Wear Stay-in-Place Concealer

$38

Armani Luminous Silk Concealer in branded glass bottle with black cap and doe foot applicator on light gray background...

Best Light-Coverage Concealer

Armani Beauty Luminous Silk Concealer

$42

Best Medium-Coverage Concealer

Make Beauty Skin Mimetic Concealer

$28

Best Contour

Westman Atelier Face Trace Contour Stick

$48

Makeup by Mario Softsculpt MultiUse Bronzing Shaping Serum in branded clear bottle with white and silver pump and doe...

Best Liquid Bronzer

Makeup By Mario SoftSculpt Bronzing & Shaping Serum

$36

Best Facial Self-Tanner

Isle of Paradise Self-Tan Drops

Charlotte Tilbury Airbrush Matte Bronzer in branded rose gold compact on light gray background with red Allure Best of...

Best Powder Bronzer

Charlotte Tilbury Airbrush Bronzer

$58

Merit Bronze Balm in branded gold twist up applicator on light gray background with red Allure Best of Beauty seal in...

Best Cream Bronzer

Merit Bronze Balm Sheer Sculpting Bronzer

Best Dewy Setting Spray

TIRTIR Mask Fit Makeup Fixer

$15

Danessa Myricks Yummy Skin Liquid Blurring Balm Powder Mattifying Setting Spray in branded copper bottle with spray...

Best Mattifying Setting Spray

Danessa Myricks Yummy Skin Liquid Blurring Balm Mattifying Setting Spray

$36