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Best of Beauty 2025: Breakthroughs Winners

These cutting-edge products and tools prove that the future of beauty is here.

Nutrafol Clear Skin in branded white bottle with twist cap on light gray background with red Allure Best of Beauty seal...

Best Breakthroughs

Nutrafol Skin Clear Skin Nutraceutical

$88
Amazon
UV Skin Recovery BroadSpectrum SPF 50 in branded white bottle with white pump on light gray background with red Allure...

Best Breakthroughs

EltaMD UV Skin Recovery Broad-Spectrum SPF 50

$50 $40 (20% off)
Amazon
Allure Best of Beauty 2025 Shop the Breakthroughs Winning Products
Olive June Gel Mani System three nail polish bottles and pink gel polish dryer on light gray background with red Allure...

Best Breakthroughs

Olive & June The Gel Mani System

$85
Amazon
PATTERN Hair Steamers in branded yellow and black color way on light gray background with red Allure Best of Beauty seal...

Best Breakthroughs

Pattern Hair Steamer

$169
Pattern
Best of Beauty 2025: Breakthroughs
Best of Beauty

Best of Beauty 2025: Breakthroughs

By Megan McIntyre
Encore Une Fois in branded clear bottle with white decorative cap on light gray background with red Allure Best of...

Best Breakthroughs

Infiniment Coty Paris

$290
Bloomingdales
Allure Best of Beauty 2025 Shop the Breakthroughs Winning Products

Best Breakthroughs

Arcutis Biotherapeutics Zoryve (roflumilast) Cream 0.3% and 0.15%, and Topical Foam 0.3%

Zoryve
Motiva by Establishment Labs SmoothSilk Round Ergonomix Implants light blue implant on light gray background with red...

Best Breakthroughs

Motiva by Establishment Labs Motiva SmoothSilk Round & Ergonomix Implants

Motiva
We put in the hours, weeks, and months to bring you 352 Best of Beauty winners.SEE THE 2025 LIST