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Best of Beauty 2025: Eyes Winners

Bright shadows, bold mascaras, and more that made us do a double take.

Kulfi Badi Lash Mascara lavender tube of mascara on light gray background with red Allure Best of Beauty seal in the top...

Best Tubing Mascara

Kulfi Badi Lash Mascara

Lancôme Lash Idôle Flutter Extension Lengthening Mascara rose gold tube of mascara on light gray background with red...

Best Lengthening Mascara

Lancôme Lash Idôle Flutter Extension Lengthening Mascara

Gen See Spectator Sport Mascara pink tube of mascara on light gray background with red Allure Best of Beauty seal in the...

Best Waterproof Mascara

Gen See Spectator Sport Mascara

Dior Diorshow Overvolume Mascara black tube of mascara on light gray background with red Allure Best of Beauty seal in...

Best Volumizing Mascara

Dior Diorshow Overvolume Mascara

Color image of person with product swatch on white background with black text quote
YSL Beauty Lash Clash Extreme Volume Mascara in branded black tube next to brush applicator cap on light gray background...

Best Color Mascara

YSL Beauty Lash Clash Extreme Volume Mascara

Make Up For Ever Artist Color Pencil next to cap on light gray background with red Allure Best of Beauty seal in the top...

Best Neutral Pencil Eyeliner

Make Up For Ever Artist Color Pencil

Urban Decay 247 GlideOn Eyeliner Pencil on light gray background with red Allure Best of Beauty seal in the top right corner

Best Color Pencil Eyeliner

Urban Decay 24/7 Glide-On Eyeliner Pencil

Best of Beauty 2025: Eyes
Best of Beauty

Best of Beauty 2025: Eyes

Color image of person with product swatch on white background with black text quote
Lisa Eldridge Kitten Flick Liquid Eyeliner in branded pen style applicator next to cap on light gray background with red...

Best Black Liquid Eyeliner

Lisa Eldridge Kitten Flick Liquid Eyeliner

Clinique High Impact Gel Tech Eyeliner in branded twist up pencil applicator next to cap on light gray background with...

Best Gel Eyeliner

Clinique High Impact Gel Tech Eyeliner

Anastasia Beverly Hills Volumizing Tinted Brow Gel in branded clear and black tube next to cap with brush applicator on...

Best Tinted Brow Gel

Anastasia Beverly Hills Volumizing Tinted Brow Gel

göt2b glued 2in1 Brow and Edge Gel in branded box packaging on light gray background with red Allure Best of Beauty seal...

Best Clear Brow Gel

Göt2b Glued 2-in-1 Brow and Edge Gel

Joey Healy Luxe Brow Powder round compact of brow powder on light gray background with red Allure Best of Beauty seal in...

Best Brow Powder

Joey Healy Luxe Brow Powder

Benefit Cosmetics Mighty Fine Brow Pen in silver applicator with brush tip on light gray background with red Allure Best...

Best Brow Pen

Benefit Cosmetics Mighty Fine Brow Pen

Glossier Boy Brow Arch in branded white twist up pencil applicator with brush tip on light gray background with red...

Best Brow Pencil

Glossier Boy Brow Arch

Maybelline New York Maybelline BuildABrow 2in1 Brow Pen in duo ended applicator on light gray background with red Allure...

Best Brow Pen

Maybelline New York Build-A-Brow 2-in-1 Brow Pen

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RevitaLash RevitaBrow in branded silver tube next to navy cap with doe foot applicator on light gray background with red...

Best Brow Conditioner

RevitaLash Cosmetics RevitaBrow Advanced Eyebrow Conditioner

Hung Vanngo Color Story Eyeshadow Palettes red palette of eight neutral eye shadows on light gray background with red...

Best Eye Shadow Palette

Hung Vanngo Color Story Eyeshadow Palette

Half Magic Sparklestik Eye Crayons in branded yellow twist up applicators on light gray background with red Allure Best...

Best Bold/Sparkle Eye Shadow Stick

Half Magic Sparklestik Eye Crayon

ILIA Beauty Eye Stylus Shadow Stick in branded twist up crayon applicator next to cap on light gray background with red...

Best Eye Shadow Stick

Ilia Beauty Eye Stylus Shadow Stick

Danessa Myricks Beauty Twin Flames in clear holographic branded tube next to clear doe foot applicator on light gray...

Best Liquid Eye Shadow

Danessa Myricks Beauty Twin Flames Multichrome Pigments

Ardell Seamless Underlash Extension Kit  Wispies box of wispy lashes on a light gray background with red Allure Best of...

Best Individual False Lashes

Ardell Seamless Underlash Extensions

House of Lashes Iconic line pink box of false eyelashes on light gray background with red Allure Best of Beauty seal in...

Best Strip False Lashes

House of Lashes Iconic Line 155

We put in the hours, weeks, and months to bring you 352 Best of Beauty winners.SEE THE 2025 LIST