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INVESTIGATION

What Will It Take to Get Young People to Stop Tanning (Again)?

A public health crisis is unfolding on the lawns and rooftops and quads of America: Gen Z is chasing the sun with the zeal of the Bain de Soleil era.
READERS' CHOICE AWARDS

13 Products That Have Earned a Spot in the Allure Readers' Choice Hall of Fame

How many of these icons are on your counter right now?
READERS' CHOICE AWARDS

The 72 Beauty Favorites That Allure Readers Love Most

See the 2026 Readers' Choice Award winners here.
Makeup

A Zillennial Ode to the 2010s Smoky Eye

The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
SKIN DEEP

I Thought I Had Eczema. Turns Out, It Was a Rare Blood Cancer.

After months of searching for answers, I feel lucky: The average patient waits three to ten years for an accurate diagnosis.
THE NECKS NEW THING

The Trending Procedure That Can Restore Your 25-Year-Old Jawline

It involves trimming your salivary glands—but as more surgeons do it, there's debate about its safety.
Plastic Surgery & Treatments

The FDA May Reverse a Ban on Several Peptides With Potential Beauty Benefits. What Does That Mean, Exactly?

As more people experiment with injectable peptide stacks and regulations feel looser than ever, here’s what you need to know about some popular—but technically restricted (for now)—peptides.
MEOW

The Devil Wears Liquid Liner

The cat eye has become shorthand for unapologetic female ambition (at least the millennial variety).
Celebrity

A Prominent Entrepreneur Saw Nothing Extraordinary in Ami Colé

Then she hired the former brand’s founder.
Plastic Surgery & Treatments

Everything You Need to Know About XERF

The non-invasive skin-tightening treatment has made its way from Korea to the US—so, of course, I had to try it.
MIXED UP

Is Your Injector Watering Down Your Botox to Make More Money?

The internet is on scam alert.
ON SOLID GROUND

Will Shampoo Bars Ever Have Their Moment?

This less expensive, more sustainable option just can't get traction—but there's hope for the future.
TRASH TALK

We Need a Reality Check on Beauty Refills

There's nothing “sustainable” about most of them. But that might (finally) be starting to change.
FACT CHECK

Why Allure Will Never Tell You Plastic Packaging Is “Recyclable”

Let's change the way we think about beauty waste by changing the way we talk about it.
INTERVIEW

Maura Higgins Gets Real About Fillers, Wigs, and Filming in Brutal Weather

The Traitors star talks about her deep commitment to the spray tan, her beloved lip combo, and who she wants to do her future facelift.
ALL EYES

A New BBL Is on the Rise

And it has nothing to do with your bottom half.
Makeup

12 Influential Women Share the Lip Combos That Make Them Feel Powerful

We asked an Olympic athlete, a politician, and other influential women to share their go-to lip looks—and the products behind them.
Skin

I Tried Facial Fat Grafting—Here's How I Feel About My Results 2 Years Later

I'm still happy with my results—but I understand the maintenance required.
Fragrance

My Perfume Changed Color, and Now It Smells Even Better

Did the perfume "macerate"? Did it expire? Ahead, perfumers explain what’s going on.
The Scenario

The Least Dramatic Thing About The Drama? Zendaya’s Wedding Makeup

Her personal on-set makeup artist, Kellie Robinson, shares details of the look and the products she used.