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INVESTIGATION
What Will It Take to Get Young People to Stop Tanning (Again)?
A public health crisis is unfolding on the lawns and rooftops and quads of America: Gen Z is chasing the sun with the zeal of the Bain de Soleil era.
By Kara Nesvig
READERS' CHOICE AWARDS
13 Products That Have Earned a Spot in the Allure Readers' Choice Hall of Fame
How many of these icons are on your counter right now?
By Marci Robin
READERS' CHOICE AWARDS
The 72 Beauty Favorites That Allure Readers Love Most
See the 2026 Readers' Choice Award winners here.
By Marci Robin
Makeup
A Zillennial Ode to the 2010s Smoky Eye
The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
By Bryce Jones
SKIN DEEP
I Thought I Had Eczema. Turns Out, It Was a Rare Blood Cancer.
After months of searching for answers, I feel lucky: The average patient waits three to ten years for an accurate diagnosis.
By Jamie Stone
THE NECKS NEW THING
The Trending Procedure That Can Restore Your 25-Year-Old Jawline
It involves trimming your salivary glands—but as more surgeons do it, there's debate about its safety.
By Jolene Edgar
Plastic Surgery & Treatments
The FDA May Reverse a Ban on Several Peptides With Potential Beauty Benefits. What Does That Mean, Exactly?
As more people experiment with injectable peptide stacks and regulations feel looser than ever, here’s what you need to know about some popular—but technically restricted (for now)—peptides.
By Kara Nesvig
MEOW
The Devil Wears Liquid Liner
The cat eye has become shorthand for unapologetic female ambition (at least the millennial variety).
By Faran Krentcil
Celebrity
A Prominent Entrepreneur Saw Nothing Extraordinary in Ami Colé
Then she hired the former brand’s founder.
By Susan Akyeampong
Plastic Surgery & Treatments
Everything You Need to Know About XERF
The non-invasive skin-tightening treatment has made its way from Korea to the US—so, of course, I had to try it.
By Sarah Kinonen
MIXED UP
Is Your Injector Watering Down Your Botox to Make More Money?
The internet is on scam alert.
By Emma Sandler
ON SOLID GROUND
Will Shampoo Bars Ever Have Their Moment?
This less expensive, more sustainable option just can't get traction—but there's hope for the future.
By Kara McGrath
TRASH TALK
We Need a Reality Check on Beauty Refills
There's nothing “sustainable” about most of them. But that might (finally) be starting to change.
By Kara McGrath
FACT CHECK
Why Allure Will Never Tell You Plastic Packaging Is “Recyclable”
Let's change the way we think about beauty waste by changing the way we talk about it.
By Allure Editors
INTERVIEW
Maura Higgins Gets Real About Fillers, Wigs, and Filming in Brutal Weather
The Traitors star talks about her deep commitment to the spray tan, her beloved lip combo, and who she wants to do her future facelift.
By Elizabeth Gulino
Makeup
12 Influential Women Share the Lip Combos That Make Them Feel Powerful
We asked an Olympic athlete, a politician, and other influential women to share their go-to lip looks—and the products behind them.
By Annie Blay-Tettey
Skin
I Tried Facial Fat Grafting—Here's How I Feel About My Results 2 Years Later
I'm still happy with my results—but I understand the maintenance required.
By Taryn Brooke
Fragrance
My Perfume Changed Color, and Now It Smells Even Better
Did the perfume "macerate"? Did it expire? Ahead, perfumers explain what’s going on.
By Mary Honkus
The Scenario
The Least Dramatic Thing About The Drama? Zendaya’s Wedding Makeup
Her personal on-set makeup artist, Kellie Robinson, shares details of the look and the products she used.
By Kirbie Johnson