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Fragrance

Allure Beauty Box

No Matter Where I Wear This Perfume, I Always Get Complimented

Apparently, everyone loves a beachy gourmand.
Fragrance

The Top Fragrance Trends of Summer 2026 Will Have You Feeling Lighter Than Air

You’ll be spritzing on cloud-like accords and breezy coastal scents.
Hair

Is Your Hair-Care Routine Your New Fragrance Wardrobe?

There’s a fresh way to build your signature scent.
Counter Service

Stuck on Mother’s Day Gifts? Ulta Is My Favorite One-Stop Shop

I found everything from little luxuries to self-care splurges.
HAIR-FLIP WORTHY

10 Best Hair Perfumes We Can't Stop Spritzing (And Re-Spritzing)

They smell just like their eau de parfum siblings, but cost a fraction of their prices.
Allure Beauty Box

I’ve Gotten So Many Compliments on This Perfume That I’ve Honestly Lost Count

Rosie from By/Rosie Jane is a warm, skin-like scent that smells like me, but also you—you’re bound to love it.
SMELL YA LATER

It’s Time to Abandon Your Signature Scent

Aren’t you bored?
SOLID CHOICE

6 Best Solid Perfumes You’ll Want to Swipe On All Day

From silky balms to refillable compacts.
Fragrance

Being Pregnant Made Me Hate My Favorite Perfumes

Turns out your hormones can seriously affect your sense of smell—and the fragrances you reach for.
SPRITZ SEARCH

4 Fragrances That Hailey Bieber Swears By

Her essential collection is a mix of viral hits and niche finds.
Fragrance

10 Trailblazers Share Their “Power Scents”

These influential women share the fragrances that fuel their success.
Fragrance

The Spring Fragrance Trends of 2026 Bring a Breath of Fresh Air

Reset your fragrance wardrobe with these lighter and brighter layers.
LONG GAME

9 Best Longest-Lasting Perfumes You’ll Smell Days After the First Spritz

From citrusy to musky to sweet, these scents stick around.
OPINION

FYI, TikTok: Classic Fragrances Like Chanel No. 5 Are Not “Grandma Perfumes”

No, they don't smell "old." Grandmas have taste.
Allure Beauty Box

This Is the Chicest Solid Perfume I’ve Ever Owned

Not only does it smell amazing, but it comes in a super-sleek compact.
Fragrance

Fragrance Is All About Comfort and Escapism in 2026

The biggest fragrance trends are like snuggling up with your favorite novel—in more ways than one.
COUNTER SERVICE

Looking for Luxury Makeup? Head to a Chanel Beauty Boutique

My beauty routine? Upgraded. Spending regret? Nonexistent.
SWEET SPOT

How Ozempic and Diet Culture Fueled the Foodification of Beauty

When culture normalizes food restriction, we turn to beauty to satisfy the craving.
I ADORE YOUR DIOR

Elevate Your Routine With Editor-Loved Dior Beauty Products

Multi-use formulas, flattering shades, and radiant finishes.
SNIFF TEST

9 Best Pheromone Perfumes We’re Actually Sold On

They won’t make someone fall in love with you, but their unique scents are still intoxicating.