Fragrance
Allure Beauty Box
No Matter Where I Wear This Perfume, I Always Get Complimented
Apparently, everyone loves a beachy gourmand.
By Sarah Kinonen
Fragrance
The Top Fragrance Trends of Summer 2026 Will Have You Feeling Lighter Than Air
You’ll be spritzing on cloud-like accords and breezy coastal scents.
By Taylore Glynn
Hair
Is Your Hair-Care Routine Your New Fragrance Wardrobe?
There’s a fresh way to build your signature scent.
By Loren Savini
Counter Service
Stuck on Mother’s Day Gifts? Ulta Is My Favorite One-Stop Shop
I found everything from little luxuries to self-care splurges.
By Sarah Felbin
HAIR-FLIP WORTHY
10 Best Hair Perfumes We Can't Stop Spritzing (And Re-Spritzing)
They smell just like their eau de parfum siblings, but cost a fraction of their prices.
By Lily Wohlner and Sarah Han
Allure Beauty Box
I’ve Gotten So Many Compliments on This Perfume That I’ve Honestly Lost Count
Rosie from By/Rosie Jane is a warm, skin-like scent that smells like me, but also you—you’re bound to love it.
By Sarah Kinonen
SOLID CHOICE
6 Best Solid Perfumes You’ll Want to Swipe On All Day
From silky balms to refillable compacts.
By Jennifer Hussein
Fragrance
Being Pregnant Made Me Hate My Favorite Perfumes
Turns out your hormones can seriously affect your sense of smell—and the fragrances you reach for.
By Annie Blay-Tettey
SPRITZ SEARCH
4 Fragrances That Hailey Bieber Swears By
Her essential collection is a mix of viral hits and niche finds.
By Jennifer Hussein
Fragrance
10 Trailblazers Share Their “Power Scents”
These influential women share the fragrances that fuel their success.
By Annie Blay-Tettey
Fragrance
The Spring Fragrance Trends of 2026 Bring a Breath of Fresh Air
Reset your fragrance wardrobe with these lighter and brighter layers.
By Loren Savini
LONG GAME
9 Best Longest-Lasting Perfumes You’ll Smell Days After the First Spritz
From citrusy to musky to sweet, these scents stick around.
By Lily Wohlner
OPINION
FYI, TikTok: Classic Fragrances Like Chanel No. 5 Are Not “Grandma Perfumes”
No, they don't smell "old." Grandmas have taste.
By Kara Nesvig
Allure Beauty Box
This Is the Chicest Solid Perfume I’ve Ever Owned
Not only does it smell amazing, but it comes in a super-sleek compact.
By Sarah Kinonen
Fragrance
Fragrance Is All About Comfort and Escapism in 2026
The biggest fragrance trends are like snuggling up with your favorite novel—in more ways than one.
By Sophia Panych
COUNTER SERVICE
Looking for Luxury Makeup? Head to a Chanel Beauty Boutique
My beauty routine? Upgraded. Spending regret? Nonexistent.
By Sarah Han
SWEET SPOT
How Ozempic and Diet Culture Fueled the Foodification of Beauty
When culture normalizes food restriction, we turn to beauty to satisfy the craving.
By Zoe Weiner
I ADORE YOUR DIOR
Elevate Your Routine With Editor-Loved Dior Beauty Products
Multi-use formulas, flattering shades, and radiant finishes.
By Lily Wohlner
SNIFF TEST
9 Best Pheromone Perfumes We’re Actually Sold On
They won’t make someone fall in love with you, but their unique scents are still intoxicating.
By Jennifer Hussein