Half Magic
The Scenario
Danielle Deadwyler's Hairstyles Tell a '70s Story in 'Euphoria' Episode 6
In Euphoria episode 6, we were finally given Alamo Brown's backstory. Amidst all the drama, there were some pretty incredible beauty moments. Makeup artist Donni Davy breaks it down.
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Beauty News
Half Magic’s Euphoria Collaboration is a “Gift Back to the Fans"
Four years after the launch of her brand, founder Donni Davy is paying homage to the show that started it all.
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Allure Beauty Box
The Half Magic Sparklestik Eye Crayons Are So Easy to Use—and Even Easier to Travel With
These mess-free, eye-shadow sticks add a touch of shimmer to any eye look in literal seconds.
MIX IT UP
These Are the Lip Combos Allure Editors Actually Wear Every Day
The shades we mix, match, and repurchase endlessly.
LET THE STARS BE YOUR (GIFT) GUIDE
It's Sagittarius Season — Treat Your Favorite Fire Sign to One of These Gifts
They'll love these travel-friendly sets from Sunday Riley and Half Magic
THE EYES HAVE IT
Half Magic's Magic Flick Is the Weirdest, Most Genius Eyeliner Pen I've Ever Used
From the mind behind Euphoria makeup comes an eyeliner unlike any other.