makeup
BEAUTY NEWS
E.L.F. Cosmetics Is Lowering Prices After Tariff-Induced Increases
The company's experiment with dropping Halo Glow from $18 to $14 has been a success.
By Kara Nesvig
Allure Beauty Box
This Setting Spray Always Gives Me the Prettiest Glow
I love a dewy finish.
By Sarah Kinonen
Makeup
Summer 2026’s Biggest Makeup Trends Are Edgy and Unbothered
Smudgy liner, shellac lip gloss, and sparkly lids go well with a vodka soda and a backstage pass.
By Loren Savini
Return of the Marc
Marc Jacobs Beauty Isn't Back
Relaunch? What are you talking about? This is a new brand that has never existed before.
By Marci Robin
The Scenario
Danielle Deadwyler's Hairstyles Tell a '70s Story in 'Euphoria' Episode 6
In Euphoria episode 6, we were finally given Alamo Brown's backstory. Amidst all the drama, there were some pretty incredible beauty moments. Makeup artist Donni Davy breaks it down.
By Kirbie Johnson
Makeup
Irritated Eyes? Tiny Mites Living in Your Lashes Could Be Why
Irritated eyes can sometimes be caused by tiny eyelash mites (Demodex). Here’s how to spot the symptoms, what they look like, and how to treat them.
By Annie Blay-Tettey
Makeup
A Zillennial Ode to the 2010s Smoky Eye
The era of beauty YouTube, the Naked palette, and peak teen-drama television can’t be replicated.
By Bryce Jones
Best of Beauty
The 30 Best Beauty Tips Allure Editors Have Ever Gotten
Why you should get your brows done before a Botox appointment and more good advice.
By Allure Editors
FOREVER MARILYN
8 Surprising Facts About Marilyn Monroe’s Beauty Routine
Chanel No. 5 wasn’t her only signature scent.
By Kara Nesvig
Allure Beauty Box
This Anastasia Beverly Hills Tool Is the Reason My Brows Look So Good
Never underestimate the power of a good brow brush.
By Sarah Kinonen
Allure Beauty Box
2016 Makeup Is Back, and the Anastasia Beverly Hills Dipbrow Pomade Is Proof
And it’s in this month’s Allure Beauty Box.
By Sarah Kinonen
SPARKLE, RITA, SPARKLE!
Rita Ora Just Found a New Way to Wear Body Glitter
Her eyes are literally sparkling.
By Kara Nesvig
MOTHER KNOWS BEST
11 Best Pat McGrath Products to Get the Runway Look at Home
Mother always delivers.
By Jailynn Taylor
Eyes
Where to Spend vs. Save Time in Your Makeup Routine, According to Experts
Maximize every minute with simple tips from the pros.
By Kara Nesvig
MET GALA 2026
SZA's "Yellow Halo" Met Gala Makeup Felt Like Pure Sunshine
We got all the details from makeup artist Sophia Sinot.
By Kara Nesvig
THE 5-MINUTE FACE
The Three Steps Makeup Artists Don’t Skip When They Only Have Five Minutes to Get Ready
You probably have everything you need in your makeup bag.
By Kara Nesvig
FEELING CHEEKY
9 Best Cream Blushes for Effortless Radiance
Your perfect flush in just a few swipes.
By Sarah Han and Lily Wohlner
MET GALA 2026
Beyoncé and Blue Ivy Carter Wore Matching Waves to the 2026 Met Gala
Their mother-daughter moment could not be sweeter.
By Kara Nesvig