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Marc Jacobs

Return of the Marc

Marc Jacobs Beauty Isn't Back

Relaunch? What are you talking about? This is a new brand that has never existed before.
YOU'RE A DOLL

When Marc Jacobs Said "Give My Models Doll Eyes," He Meant That Literally

This look definitely sparks joy.
KEEP IT ROLLIN'

15 Best Roll-on Perfumes to Carry Everywhere You Go

Did someone say travel-friendly fragrances?
SAVE SAVE SAVE

Sephora's Gifts for All Event Is Filled With Luxe Deals

The retailer's 20%-off savings are just getting started.
Ride or Die

31 Unique Valentine's Day Gifts to Give Your Best Friend

Show some love to the person who's always there for you.
HAIR TODAY, GONE TOMORROW

Bella Hadid Said Goodbye, Eyebrows and Hello, Bowl Cut

The model just joined Team No Brows.
READERS' CHOICE AWARDS

15 Splurge-Worthy Beauty Products That Won Allure Readers' Choice Awards

Sometimes you just have to treat yourself.
MAKING SCENTS

How Having Synesthesia Helps This Perfumer Create Unique Scents

When Frédéric Malle experiences a fragrance, he also perceives it as an array of colors.
SOFT STROKES

The Best Pastel Eyeliners for Soft Yet Colorful Makeup Looks

The sweet shades of these pencils let you switch up your neutral vibe. 
Product Review

Marc Jacobs Daisy

A classic floral fragrance that's young, playful, and still totally fresh
Beauty Products

Why Allure Beauty Editors Love to Shop at Ulta Beauty

Our editors are very selective about what they’re still shopping for in-stores these days — and even more selective about where they’re shopping. Ahead, we reveal their Ulta Beauty must-haves.
Feel the Love

The Prettiest Valentine’s Day Gifts to Give Your Favorite Beauty Lover

Spread the love or treat yourself to romantic and indulgent skin care, hair products, and makeup.
beauty hacks

How to Stop Your Face From Getting Shiny

Plus, the mattifying makeup and skin-care products that experts can’t recommend enough.
The Ultimate Guide to Flush

The Best Blushes for Your Skin Tone

A cheat sheet for getting your glow on.
BEST OF BEAUTY 2020

Marc Jacobs Beauty Velvet Noir Major Volume Mascara

With just a few swipes, this mascara adds serious volume to your eyes and drama to your entire look.
FRESH FACE

Lila Moss on Fronting Her First Fragrance Campaign and Growing Up Moss

The 17-year-old model on her mom (you may have heard of her?), her favorite scents, and being cast for Marc Jacobs' new scent, Perfect.
Twinkle Twinkle

The Best Glitter Makeup for Sparkling Lips and Lids

You don't need to save glittery makeup looks for a special occasion — and with these picks, you won't want to.
PERFUME PROBLEMS

Kaia Gerber Tried to Apply Perfume With a Broken Arm, and the Struggle Is Real

She makes a big, blue cast look quite chic.
CELEBRITY BEAUTY

Kaia Gerber Says This Is the Only Beauty Product She's Wearing During Quarantine

Hint: It's something you only need to apply once.
take cover

The Best Makeup to Cover Up Tattoos

These full-coverage recommendations make tattoos totally vanish — no lasers necessary.