Marc Jacobs
Return of the Marc
Marc Jacobs Beauty Isn't Back
Relaunch? What are you talking about? This is a new brand that has never existed before.
By Marci Robin
YOU'RE A DOLL
When Marc Jacobs Said "Give My Models Doll Eyes," He Meant That Literally
This look definitely sparks joy.
By Kara Nesvig
KEEP IT ROLLIN'
15 Best Roll-on Perfumes to Carry Everywhere You Go
Did someone say travel-friendly fragrances?
By Iman Balagam and Annie Blackman
SAVE SAVE SAVE
Sephora's Gifts for All Event Is Filled With Luxe Deals
The retailer's 20%-off savings are just getting started.
By Sarah Han, Jennifer Hussein, and Angela Trakoshis
Ride or Die
31 Unique Valentine's Day Gifts to Give Your Best Friend
Show some love to the person who's always there for you.
By Sarah Han
HAIR TODAY, GONE TOMORROW
Bella Hadid Said Goodbye, Eyebrows and Hello, Bowl Cut
The model just joined Team No Brows.
By Chelsea Avila
READERS' CHOICE AWARDS
15 Splurge-Worthy Beauty Products That Won Allure Readers' Choice Awards
Sometimes you just have to treat yourself.
By Angela Trakoshis and Marci Robin
MAKING SCENTS
How Having Synesthesia Helps This Perfumer Create Unique Scents
When Frédéric Malle experiences a fragrance, he also perceives it as an array of colors.
By Liana Schaffner
SOFT STROKES
The Best Pastel Eyeliners for Soft Yet Colorful Makeup Looks
The sweet shades of these pencils let you switch up your neutral vibe.
By Lauren Dana Ellman
Product Review
Marc Jacobs Daisy
A classic floral fragrance that's young, playful, and still totally fresh
By Loren Savini
Beauty Products
Why Allure Beauty Editors Love to Shop at Ulta Beauty
Our editors are very selective about what they’re still shopping for in-stores these days — and even more selective about where they’re shopping. Ahead, we reveal their Ulta Beauty must-haves.
By Allure Staff
Feel the Love
The Prettiest Valentine’s Day Gifts to Give Your Favorite Beauty Lover
Spread the love or treat yourself to romantic and indulgent skin care, hair products, and makeup.
By Marci Robin and Nykia Spradley
beauty hacks
How to Stop Your Face From Getting Shiny
Plus, the mattifying makeup and skin-care products that experts can’t recommend enough.
By Stephanie Saltzman and Jesa Marie Calaor
The Ultimate Guide to Flush
The Best Blushes for Your Skin Tone
A cheat sheet for getting your glow on.
By Sarah Han
BEST OF BEAUTY 2020
Marc Jacobs Beauty Velvet Noir Major Volume Mascara
With just a few swipes, this mascara adds serious volume to your eyes and drama to your entire look.
By Kaleigh Fasanella
FRESH FACE
Lila Moss on Fronting Her First Fragrance Campaign and Growing Up Moss
The 17-year-old model on her mom (you may have heard of her?), her favorite scents, and being cast for Marc Jacobs' new scent, Perfect.
By Allure Editors
Twinkle Twinkle
The Best Glitter Makeup for Sparkling Lips and Lids
You don't need to save glittery makeup looks for a special occasion — and with these picks, you won't want to.
By Marci Robin
PERFUME PROBLEMS
Kaia Gerber Tried to Apply Perfume With a Broken Arm, and the Struggle Is Real
She makes a big, blue cast look quite chic.
By Marci Robin
CELEBRITY BEAUTY
Kaia Gerber Says This Is the Only Beauty Product She's Wearing During Quarantine
Hint: It's something you only need to apply once.
By Audrey Noble
take cover
The Best Makeup to Cover Up Tattoos
These full-coverage recommendations make tattoos totally vanish — no lasers necessary.
By Karina Hoshikawa