readers' choice awards
READERS' CHOICE AWARDS
13 Products That Have Earned a Spot in the Allure Readers' Choice Hall of Fame
How many of these icons are on your counter right now?
By Marci Robin
READERS' CHOICE AWARDS
The 72 Beauty Favorites That Allure Readers Love Most
See the 2026 Readers' Choice Award winners here.
By Marci Robin
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Clean
Our readers can't live without these phenomenal formulas, free from ingredients that don't meet Allure's clean beauty standard.
By Sophia Panych
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Body
Prepare to be unbothered, moisturized, happy, and in your lane with this year's top picks for body scrubs, sunscreens, and more.
By Sophia Panych
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Makeup
Your fellow readers rely on these much-loved makeup products to put their best features forward.
By Sophia Panych
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Hair
You told us that your curls are springier, your roots are higher, and your hair has never been healthier now that these products are part of your routine.
By Sophia Panych
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Skin
Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.
By Sophia Panych
Readers' Choice Awards 2025
Readers' Choice Awards 2025: Breakthroughs
These innovative products left you thoroughly impressed—and your beauty routines improved for the better.
By Sophia Panych
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Makeup
No matter your beauty budget, your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs.
By Marci Robin
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Clean
Clean products may earn praise for what they leave out of their ingredient lists, but these winning skin, hair, and makeup products also deserve to be celebrated for everything they include.
By Marci Robin
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Body
Prepare to be unbothered, moisturized, happy, and in your lane with this year's top picks for body scrubs, sunscreens, and more.
By Marci Robin
Readers' Choice Awards 2024
Readers' Choice Awards: Hair
You told us your crowning glories would be a little less glorious without the help of these brilliant formulas and tools in your hair routine.
By Marci Robin
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Skin
Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.
By Marci Robin
Readers' Choice Awards 2024
Readers' Choice Awards 2024: Breakthroughs
This year's top innovations have a few things in common—starting with how much they impressed Allure readers.
By Marci Robin
READERS' CHOICE AWARD NOM
This Davines Texturizer Brought My Pillow-Smooshed Hair Back to Life
Is this Readers' Choice Award-nominated volumizer really all that? We think so.
By Sarah Hoffmann
BEST OF AMAZON
17 Best Skin-Care Products on Amazon That Allure Editors Swear By
Streamline (or switch up) your routine with these well-loved, highly-rated picks.
By AnaMaria Glavan
Readers' Choice Awards
19 Readers' Choice Award Winners That Cost Less Than $10
Because you shouldn't have to stretch your budget to refresh your beauty routine.
By Sarah Han
Sweepstakes
Enter for a Chance to Win a Spa Trip
Tell us which beauty products you love and you’ll be entered for a chance to win a trip to St. Lucia.
By Patricia Alfonso Tortolani
Interested in a Free Shopping Spree or Vacation? Yeah, We Thought So
Remember the last time you went on an all-expenses-paid vacation? Or that time you were given a totally free shopping spree? Yeah, me neither. But here's a chance to make those fantasies a reality...
By Chloe Metzger
Do You Have 2 Minutes? Do You Want to Win a Spa Getaway? Answers: Yes!
We know you're probably really excited that the holidays are over so you can finally go back to work, but just in case you're not totally ready to return to the real world, consider...
By Chloe Metzger