
Sophia Panych
Content Director, Allure
Sophia Panych is the content director of Allure, overseeing editorial strategy and and day-to-day execution of the site. After seven years living and working as a beauty writer and editor in London, she returned to New York (and Allure, where she got her start in beauty journalism back in 2010). A graduate of New York University, Sophia is a former ballet and Ukrainian folk dancer, which is how she first discovered the magic of contouring and false lashes. In her spare time, she can be found in ballet class (where she's probably testing out the latest waterproof mascara) or planning her next adventure with her husband.