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Best of Beauty 2025: Tools Winners

They speed up daily routines and make tricky techniques feel surprisingly simple.

LOreal Professionnel AirLight Pro in silver and black color way on light gray background with red Allure Best of Beauty...

Best Blow-Dryer

L’Oréal Professionel AirLight Pro

Color image of person on white background with black text quote
Shark Beauty FlexStyle Air Styling  Drying System in branded silver gold color way on light gray background with red...

Best Multi-Tasker

Shark FlexStyle Air Styling & Drying System

Wavytalk Multi Curl set in branded pink and black color way on light gray background with red Allure Best of Beauty seal...

Best Multi-Tasker

Wavytalk Multi Curl

FHI Innovator The Curve Pro Styling Iron 1” in black and rose gold color way on light gray background with red Allure...

Best Flatiron

FHI Innovator The Curve Pro Styling Iron 1”

ghd Wave in branded black color way on light gray background with red Allure Best of Beauty seal in the top right corner

Best Waver

GHD Wave

Best of Beauty 2025: Tools
Best of Beauty

Best of Beauty 2025: Tools

T3 CurlWrap in branded white and gold color way on light gray background with red Allure Best of Beauty seal in the top...

Best Rotating Curling Iron

T3 CurlWrap Auto-Rotating Curling Iron

Revlon OneStep Volumizer PLUS in branded black and red color way on light gray background with red Allure Best of Beauty...

Best Brush Dryer

Revlon One-Step Volumizer Plus

Hot Tools Pro Artist 24K Gold Collection Extended Barrel Curling Iron in branded black and gold color way on light gray...

Best Static Curling Iron

Hot Tools Pro Artist 24K Gold Extended Barrel Curling Iron

Shop the 2025 Allure Best of Beauty Tool Winning Products
Baby Tress Edge Styler peach edge brush on light gray background with red Allure Best of Beauty seal in the top right corner

Best Edge Styler

Baby Tress Edge Styler

Better Brush by EcoTools Volumizing Round Brush in branded soft wood and black color way on light gray background with...

Best Round Hairbrush

EcoTools Better Brush Volumizing Round Brush

Wet Brush Original Detangler in hot pink color way on light gray background with red Allure Best of Beauty seal in the...

Best Detangling Hairbrush

Wet Brush Original Detangler

Tangle Teezer The Ultimate Detangler Extra Gentle in soft yellow color way on light gray background with red Allure Best...

Best Paddle Hairbrush

Tangle Teezer The Ultimate Detangler Extra Gentle

Tek WideTooth Comb With Wooden Handle on light gray background with red Allure Best of Beauty seal in the top right corner

Best Wide-Tooth Comb

Tek Wide-Tooth Comb with Wooden Handle

Ccred Parting Tail Comb in silver and black color way on light gray background with red Allure Best of Beauty seal in...

Best Comb

Cécred Parting Tail Comb

The Hair Towel in branded white color way on light gray background with red Allure Best of Beauty seal in the top right...

Best Hair Towel

Crown Affair The Hair Towel

Chocolate City Satin Bonnet in branded purple box packaging on light gray background with red Allure Best of Beauty seal...

Glow by Daye

Adjustable Satin Bonnet

RPZL x Bella Gerard Morgan Cuff in silver color way on light gray background with red Allure Best of Beauty seal in the...

Best Hair Cuff

Rpzl The Morgan Stacked Cuff

The Hair Edit Old Money Bow black bow hair clip on light gray background with red Allure Best of Beauty seal

Best Hair Bow

The Hair Edit Old Money Satin Bow Claw Clip

Minimalista Grand Clip in beige and white color way on light gray background with red Allure Best of Beauty seal in the...

Best Claw Clip

Minimalista The Grand Clip

Ouchless Seamless Hair Ties in branded purple packaging on light gray background with red Allure Best of Beauty seal in...

Best Hair Ties

Goody Ouchless Seamless Hair Elastics

Hello Updo Floral Silk Scrunchies 225 stack of four silk scrunchies on light gray background with red Allure Best of...

Best Scrunchie

Hello Updo Flora Silk Scrunchie Set

Makeup by Mario F4 DualEnded Foundation and Face Brush in branded duo ended black and gray color way on light gray...

Best Foundation Brush

Makeup by Mario F4 Dual-Ended Foundation and Face Brush

Ulta Beauty Collection Dual Ended Finishing Powder Brush 144 in duo ended beige and gold color way on light gray...

Best Powder Brush

Ulta Beauty Collection Dual-Ended Finishing Powder Brush 144

Jones Road The Blush Brush in branded tan and silver color way on light gray background with red Allure Best of Beauty...

Best Blush Brush

Jones Road The Blush Brush

Saie The DoubleEnded Sculpting Brush in branded black color way on light gray background with red Allure Best of Beauty...

Best Contour Brush

Saie The Double Brush

Patrick Ta Major Sculpt DualEnded Sculpting Brush with rose gold handle on light gray background with red Allure Best of...

Best Bronzer Brush

Patrick Ta Beauty Major Sculpt Dual-Ended Sculpting Brush

Sarah Creal Beauty The UltraSoft Concealer Complexion Blush with gold handle on light gray background with red Allure...

Best Concealer Brush

Sarah Creal Beauty The Ultra-Soft Concealer Complexion Blush

Beautyblender Original Makeup Sponge in hot pink color way on light gray background with red Allure Best of Beauty seal...

Best Makeup Sponge

Beautyblender Original Makeup Sponge

ILIA Beauty Blending Brush with white and silver handle on light gray background with red Allure Best of Beauty seal in...

Best Eye Shadow Brush

Ilia Beauty Blending Brush

Tweezerman Slant Tweezer in silver color way on light gray background with red Allure Best of Beauty seal in the top...

Best Tweezers

Tweezerman Slant Tweezers

Tweezerman Pro Master Lash Curler in dark silver color way on light gray background with red Allure Best of Beauty seal...

Best Eyelash Curler

Tweezerman Promaster Lash Curler

We put in the hours, weeks, and months to bring you 352 Best of Beauty winners.SEE THE 2025 LIST